Introducing Moustache Bikes

After years of focusing on Riese & Müller, we’re adding Moustache to Ebikeist. We’ve chosen models that broaden our adventure-first range without losing the premium, long-distance capability you expect from us.
Why Moustache, why now?
We still greatly admire the Riese & Müller bikes and continue to stock them, as well as support riders on them. But to widen our palette of adventure-ready options, we’re now stocking a selected set of Moustache models pictured below:
Clutch, Game, Lundi, Xroad FS, Dimanche 29

Meet Moustache (the brand)
Born in the Vosges mountains of France, Moustache builds nothing but e-bikes. Their design ethos is simple: make bikes that are easy to live with, tough enough for real weather and terrain, and fun to ride everywhere - city streets, bridleways, woodland singletrack and back roads. That focus is evident in thoughtful integration, sensible components, and frames that feel composed when the path comes to an end.
The bikes we’re stocking (and the rides they suit)
1. Clutch - big-mountain confidence
A long-travel e-MTB built for steep, technical trails and bike-park days. The Clutch is about durability, silence and control when the ground gets rough.
Best for: enduro terrain, uplifts, Scottish rock gardens and messy winter missions.
2. Game - all-mountain, all-smiles
The Game is the “point it and grin” bike: plush travel, stable geometry and loads of grip for long days in the hills. It climbs without drama and descends with poise.
Best for: big loops in the Lakes, rooty woods and confidence on unpredictable surfaces.
3. Lundi - city comfort, countryside calm
Upright position, easy step-through access and practical details that make everyday riding a joy. The Lundi turns errands and canal-path spins into relaxed, head-up journeys.
Best for: town riding, leisure paths and fuss-free daily transport.
4. Xroad FS - the “SUV” of e-bikes
Full-suspension comfort meets all-road utility. The Xroad FS is happy on tarmac, towpaths and forest roads, with mounts for guards and racks when you want to carry kit.
Best for: mixed-surface exploring, light touring and year-round versatility.
5) Dimanche 29 - drop-bar adventure
A lively, drop-bar e-bike that loves back lanes, bridleways and forest roads. Smooth, efficient assistance keeps the pace up on long days and light bike-packing trips.
Best for: gravel rides, Cotswold lanes, and weekend overnighters.
Coming soon >>

What’s next
We’ll produce first-ride videos, deep-dive reviews and route ideas for each model. As ever, you can book a test ride to feel the differences under your own wheels. Our goal is to help you choose the right bike for the adventures you actually want to do. Contact us >>
Quick Q&A
Why add Moustache when you already had Riese & Müller?
Riese & Müller set a high bar for build quality and long-range capability. Moustache complements that with fresh options in long-travel e-MTBs, versatile all-road hybrids, and lightweight drop-bar adventures. These are precisely the spaces our community keeps asking for.
Which one’s right for me?
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Steep trails and bike parks: Clutch
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Big-mountain singletrack with extra comfort: Game
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City rides and canal paths: Lundi
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All-road exploring with kit: Xroad FS
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Gravel and quiet lanes: Dimanche 29
Can I test ride these?
Yes, by appointment. We’ll prep the bikes you’re considering and check if we have the correct size. Contact Us.
Will you do video reviews?
Absolutely. Content is how we help you choose - expect ride-along videos, full reviews and comparisons, followed by group rides where you can see them work in real UK conditions.
Final thoughts
Moustache shares our belief that e-bikes unlock adventurous days out and wider smiles. With Clutch, Game, Lundi, Xroad FS, and Dimanche 29, we can guide more riders into the right adventure, whether that’s a techy descent in the woods or a long gravel loop stitched together from bridleways and byways.